Martha French - Media Studies

Bias in the UK news industry Right wing biased  owned by billionaires  Nigel Farage thinks we have great news papers - he is very far right wing The right wing ideology dominates our newspapers? Why? Newspapers are predominantly spreading right wing opinions because the newspaper industry is owned by few companies and those few companies are led by people with right wing ideologies. Steve Neale Argues that genres are not fixed but are constantly evolving, genres influence each other and sometimes form hybrid genres Products which link to the genre share the genre conventions creating an inter textual relay Tabloidisation  In order to reduce printing costs, some papers have reduced their size from broadsheet to compact, or Berliner. Both Times and The Guardian have followed this trend This can sometimes be confusing as they can be referred to as tabloid in reference to size Sometimes broadsheets will borrow tabloid conventions and this represents the shifting nature of New...

 SNP - John Swinney First minister of Scotland  Born in 1964, he joined the Scottish National Party in 1979 and went on to graduate from Edinburgh University with an MA (Hons) in Politics. He has worked for the Scottish Coal Project, Development Options and Scottish Amicable. Swinney graduated with a  MA  in politics at the  University of Edinburgh . https://www.bbc.co.uk/news/articles/c79x3wl5vg7o Wants Scottish independence 

"By the year 2050 - as cultural sensitivities continue to shift - all old Disney movies will be 26 seconds long" This article states that audiences are moving away from controversial films, lots of old Disney movies have controversy in it, remakes are now trying to cut out those bits. e.g the role of women in snow white, snow white cleans and cooks for the dwarfs The release of snow white changed the world of cinema - what came next? The debts were paid off (until Walt throws even more money into his next films, millions of profit in the bank, Walt builds a Studio - which despite some serious ups and downs) kept growing. The actress who did the voice for snow white wasn't allowed to do anything else for 30 years. When Disney made snow white, it was all about the possibility and excitement of how it could be made, but not much talk about the gender politics behind it. It was not a good example for young girls and boys.  Times have changed. The film industry has changed. Di...

Retrieval Left wing - socialist, believe in free education and healthcare, pro-immigration Right wing - want to privatize public services, stop immigration, believe in the death penalty  1=Far left 10=Far right The Labour party - 3/4 - Support for the NHS, look after working people Reform UK - 9/10 - lower taxes, stop immigration Green party - 2 - tax the rich, look after ordinary people instead of the rich Lib dems - 3/4 - work closer with the European governments instead of USA, look after the environment, make sure people can have heat and eat Scottish national party - 4 - free childcare, university without tuition fees, free prescriptions for pensioners, renewable energy, repair damage done by Brexit Conservative party  - 7 - stop immigration, increase defence spending, 

1. Rotoscoping - using video as inspiration for movement in animation. Its been used in films like superman to create scenes with lois. They could film the main character moving whilst also moving the background.  2. Cels - Short for celluloid, traditional 2D animation technique when individual drawings are placed on a translucent sheet, which are then photographed in sequence over a painted background to create the illusion of motion. 24 cells per one second of film, 200,000 individual cells used for Snow White.  3. Technicolor - cameras were bulky and used prisms to allow light to split into red green and blue, the dye transfer process was when cyan, magenta, yellow were pressed onto a single clear filmstrip to build colour up. 4. The multi-plane camera - a motion picture camera that was used in the traditional animation process that moves a number of pieces of artwork past the camera at various speeds and at various distances from one another. Various parts of the artwor...

key ideas  Snow white is a hugely important film to the Disney company and the film industry generally. Disney was in trouble and everyone thought this film was a mad idea It is an amazing technical achievement and set Disney on an amazing path The film was both a critical and commercial success Walt recieved a special oscar in 1939 for the achievement of Snow White Rated the number one animated film of all time by harpers Bazaar magazine  It was adapted into the first Disney produced musical in the 1940s key Statistics 6 million - the amount it made in the first weekend in the USA 1:23:00 - The run time of the Snow White movie 1 - The biggest corporation, clearly one person in charge  418 million - What Snow White has made to this day - including re-releases (not including home-entertainment) 1.5 million - The budget for the movie 1812 - When the Brothers Grimm wrote Snow white for the first time  Snow white in the cinema  Screenings sold out months in ad...

 Metro The DMG media group owns metro newspaper (Daily mail and general trust plc) A significant number of their readers are 18-44, with 2/3 being under 44, a large proportion of their audience are middle class (ABC1), with a large readership located in London metro newspaper is a neutral newspaper, it explicitly states it does not take a political position, they have never endorsed a political candidate,  however they are owned by the right wing Daily mail Metro is available in both print and digital forms, the digital version is more popular with it reaching about 15.1 million adults  The sun The sun newspaper is owned by News UK Their target audience is lower to middle class (C2DE), a readership predominantly over 35 with a slight male majority The sun is a right wing newspaper with strong ties with the conservative party, though historically has endorsed other parties, known for supporting Brexit The sun is available in both digital and print formats  daily Mail ...

 Left Wing - you believe the governments jobs is to create and sometimes force equality and therefore help those who need it, taking more from those who don't. You support state education, immigration and th NHS and you believe that crime is committed mainly because society failed to help those who need it and that better education is better than punishment to reduce crime. Right Wing - You believe that the governments job is to create opportunity and encourage competition by rewarding those who succeed and not intervening to help those who don't. You support private education and healthcare and you believe that crime is committed by those who choose to and they should be punished in order to discourage anyone else doing the same.  Egalitarianism - a striving for everyone being equal Pragmatism - practice solutions, getting on with it Regulation - rules Ethics - rules that govern an area of life that are agreed by a community eg doctors  Morals - what an individual...

Formation of Disney 1. Walt Disney arrived in California  he arrived in California aged 23 he made a cartoon in Kansas City about a little girl in a cartoon world, Alice's wonderland he got a deal to make 3 films which was picked up by a distributor in 1923 This was he start of the Disney company The company was originally called Disney Brothers Cartoon Studio  The company soon changed its name to The Walt Disney studio  2. Oswald The Lucky Rabbit Produced 26 cartoons with him in within 1 year He did not own any of this but his distributor did The distributor took everything from behind his back including animators Walt vowed from this moment on he would personally own everything he did 3. Steamboat Willie Created after Oswald was lost First 2 movies were unsalable as they were silent films released in a time when films with sound were booming  but Steamboat Willie was the third and first to be successfully sold due to it's synchronized sound and motion Mickey Mouse ...

 Explain how viewpoints and ideologies are communicated by the media language used in adverts. Refer to Source C to support your answer. The advertising industry is a powerful and important industry that can shape and create ideas that are then pushed onto audiences and consumers who see these adverts. In the UK in 2024, the advertising industry saw a total spend of £42.6billion, because this industry is worth so much, brands want to make sure that the messages and ideas they are pushing out are meaningful and effective.  Within the industry, certain brands can create different ideas and values by forming a narrative which they will then include in their adverts.  Dove are a beauty and personal care brand who focus on uplifting women and promoting self confidence, since 2004, Dove have had central idea that is key to their success. 'Real Beauty' is the tagline used, this brand focuses not on supermodels and celebrities in their adverts, but real people and real lives. Thi...

 Film production  The cinema has evolved from black and silent films edited by physically cutting film strips to 3D digital content spliced together on computers . The digital age has allowed better quality, colour, sound and even CGI The rise of streaming platforms changed how films are watched and consumed  Demand for diverse content including more minorities and underrepresented groups, LGBT narratives, different languages etc Increased investment in original content  Shift in release strategies  Social media  Marketing films on social platforms  Traditional film industry marketing  Adverts in the print media (newspapers and magazines, posters, billboards) Interviews with stars of the film in the print media (newspapers and magazines) Feature articles about the film Press release announcing the production of the film How has advertising changed? Traditionally the P&A spend a movie received was around 70% on top of the film budget In the las...

 Case studies - Snow white and Shang Chi Worth 15 marks  Knowledge of production, distribution and consumption Hollywood The american film industry, the most important film industry in the world  It is one of the longest-established types of media and Hollywood has been the centre of it since the early 1900s Other big players are Bollywood (Indian film industry), China, japan 5 Big studios  Disney - owned by walk disney studios which is the walt disney company, includes dinsey+, Pixar, Marvel, lucasfilm Warner brothers - Owns DC Studios, castle rock, Cartoon Network Paramount - Owns paramount+ and MTV Universal - Owned by NBC Universal, Hulu and Amblin Sony Pictures - The 1920s to 60s are known as the 'golden age' of Hollywood There i still a debate in quality and taste between the mainstream Studios and independent companies. similar to the music industry  The largest independents: Lionsgate, Dreamworks (Animation), A24, Aardman Animation, E1, Amazon Smaller co...