Research task

 Metro

  • The DMG media group owns metro newspaper (Daily mail and general trust plc)
  • A significant number of their readers are 18-44, with 2/3 being under 44, a large proportion of their audience are middle class (ABC1), with a large readership located in London
  • metro newspaper is a neutral newspaper, it explicitly states it does not take a political position, they have never endorsed a political candidate,  however they are owned by the right wing Daily mail
  • Metro is available in both print and digital forms, the digital version is more popular with it reaching about 15.1 million adults 
The sun
  • The sun newspaper is owned by News UK
  • Their target audience is lower to middle class (C2DE), a readership predominantly over 35 with a slight male majority
  • The sun is a right wing newspaper with strong ties with the conservative party, though historically has endorsed other parties, known for supporting Brexit
  • The sun is available in both digital and print formats 
daily Mail
  • The daily mail is owned by the DMG Media group, who is owned by Lord Rothermere 
  • The daily mail targets a broad, right wing demographic with a significant portion being older, affluent and middle class
  • The Daily Mail are a right wing newspaper and has shown support for the conservative party 
  • The daily mail is available both digital and print 
The Evening Standard
  • Owned by Russian-British businessman Evgeny Lebedev holding a 63% stake 
  • their target audience is a London based, affluent, professional audience primarily aged 18-44
  • They are right leaning endorsing the conservative party 
  • The evening standard is both digital and print 
The Sunday Times 
  • News UK owns The Sunday Times, which is a subsidiary of News Corp founded by Rupert Murdoch
  • The target audience is affluent, professional, older individuals (35-64) with a strong interest in news, politics and business (ABC1)
  • The Sunday times are centre-right while generally supporting the conservative party
  • Both print and digital
Daily Mirror
  • Owned by Reach Plc, which is a British news publisher that also owns Daily Express and Daily Star
  • The target audience is working class, 35-65 with an interest in politics and public services 
  • They are left leaning with a strong support for Labour 
  • Both digital and print form
Daily Express
  • Owned by Reach plc, which is a British news publisher that also owns Daily Express and Daily star
  • They target an older population with a significant proportion of their readers being 55+, its readership is often interested in topics such as immigration, health and pensions, targeting more of a middle class (ABC1C2)
  • The Daily Express lean more right wing, pro-conservative, pro-brexit and anti-immigration
  • The daily express is available in both digital and print forms 
The Times 
  • The times is owned by Rupert Murdoch's News Corp group 
  • targeting ABC1 social classes, aged 35 and over, with a leaning towards professionals, managers and business leaders, generally well-educated and likely to b high-earners 
  • The times has a centre-right  political stance and considered a conservative publication and critical of the labour party
  • The times is both digital and print form, with most consumption from digital
the Daily telegraph
  • The publisher, telegraph media group, was acquired by a consortium led by the US investment firm RedBird capital partners (2025)
  • they target affluent and well-informed UK adults, ABC1 social class, many of whom are older 
  • They are a right-wing leaning newspaper, supporting the conservative party
  • available in both digital and print forms 
The Guardian 
  • Owned by the Scott Trust, a limited company established in 2008, its profits are reinvested into journalism rather than benefiting private shareholders 
  • Target an affluent, well educated and socially conscious audience, ABC1, including professionals and academics 
  • The guardian are a left wing newspaper supporting parties like Labour and the Lib Dems 
  • the guardian is available both print and digital


Comments

Post a Comment

Popular posts from this blog

Driving Test

Image
  MEDIA REPRESENTATION Media Representation is the result of media showing or describing people, places or events. Media messages can be analysed through class, age, gender, ethnicity and/or disability.  A  stereotype  is a characterisation of a certain group or individual that has certain features, they can be both positive or negative however they are often generalised and inaccurate, media representations work by reinforcing these stereotypes. Roland Barthes,  who studied signs in media argued that values that we attach to these stereotypes are not natural but created by society. When producing these stories, decisions are made to represent them in certain ways, for example they have to understand who their target audience is, what political views the newspaper is aligned with eg The Daily Mail is more right wing whereas The Guardian is more left wing.  Staurt Hall  is a theorist who believed that media is an active agent in shaping and affecting th...
Read more

Assesment

 Explain how viewpoints and ideologies are communicated by the media language used in adverts. Refer to Source C to support your answer. The advertising industry is a powerful and important industry that can shape and create ideas that are then pushed onto audiences and consumers who see these adverts. In the UK in 2024, the advertising industry saw a total spend of £42.6billion, because this industry is worth so much, brands want to make sure that the messages and ideas they are pushing out are meaningful and effective.  Within the industry, certain brands can create different ideas and values by forming a narrative which they will then include in their adverts.  Dove are a beauty and personal care brand who focus on uplifting women and promoting self confidence, since 2004, Dove have had central idea that is key to their success. 'Real Beauty' is the tagline used, this brand focuses not on supermodels and celebrities in their adverts, but real people and real lives. Thi...
Read more

representation

Image
  Hall - the concept of the other  The idea that media representations define a 'norm' which they encourage the audience to identify with and portray those outside this norm as 'other' lesser and alien. You, are one of us, they don't belong and they are less important Us vs them ideology Binary opposition Colonialism and post colonialism Colonialism - when one country goes to another place, takes control of it and uses its land, resources and people for its own benefit. Post colonialism -  loss of power and resources - they no longer take control of the colonies  cultural reflection  post colonial reflection  Paul Gilroy - post colonial theory The political context which characterize multicultural societies is linked to our imperial and colonial history Gilroy connects a country ideas of race, racism, immigrants, and national identity to its imperial past He argues that the near worship of WW2 era Britain obscures the reality of modern, multi-cultural Brita...
Read more