Martha French - Media Studies

The Daily Mail and The Guardian - Tiktok   1. Who is the target audience for this social media feed? Left leaning, middle aged to younger audience. People who want to know the real stories without being influenced. Interested in harsher news rather than celebrity gossip. A mixture of ages, right wing leaning, trying to interest those who have more conservative values. People interested in harsh news and celebrity gossip. 2. What is the main purpose of these posts? To inform people about news in the world, politics including war and conflict, crime etc Inform people about news and celeb gossip. Entertain. Provoke reactions from certain politically leaning groups

 How far are media representations in thee two sources influenced by social, political and historical contexts? (15 marks) 1. Paragraph supporting the idea These newspapers are influenced by social, political and historical contexts, for example in Source A, The Daily Express, are heavily influenced by politics as their main headline focuses on one of the main conversations in politics today, immigration, many people have different opinions on this topic, therefore The Daily Express as a right wing conservative newspaper have chosen to talk about this particular topic in a right wing, anti-immigration way. In addition, they are influenced by social factors as both newspapers include Wimbeldon and the tennis player, Emma Radacanu, therefore those interested in the social, sports news will buy the newspaper for this reason. In source B, The Guardian are also influenced by political contexts, however The Guardian have chosen to focus on a different issue, the NHS and healthcare rather...

 Source A, The Daily express, is a right leaning tabloid newspaper which links with Gilroy's theory of post colonialism. The media language used in source A highlights Gilroy's theory because the headline, "MIGRANTS WILL BE TURNED BACK TO FRANCE" is bold, harsh and portrays migrants as something that needs to be kept out and turned away. In addition the use of the strapline "Crackdown on the crossings after Pritti Patel gets tough over french 'failings'" suggests that stopping these migrants is a major problem and something that needs to be sorted out. The choices in the representation also support Gilroys theory as they present migrants in a negative way that communicates an ideology of seeing migrants nnot as individuals but as one group, not taking in personal feelings, this newspaper creates an us vs them feeling, seeing migrants as 'other' and different. the context of wonership and production further reinforces this theory, The Daily Ex...

Explain how ownership can significantly influence a films production. Refer to Disneys Snow White (1937) and Shang Chi and the legend of the Ten Rings (2021) to support your idea. Ownership and production - involves budget, casting, filming, scripts, time, editing -   Snow White took 3 years to make WETA VFX for Shang Chi Shang Chi was delayed due to Covid Diverse cast for Shang Chi Both films are owned by Disney, but Disney were two very different companies when making these films. INTRODUCTION  Most companies don't have the vast wealth of a 2020 Disney, Disney in 1937 was a very different company but still benefited from advantages that others such as Paramount and Dreamworks could only have dreamed of.  Idea 1 -  Ownership direction 1937 - Disney was a new direction for animation in 1937  - so how bold and innovative they are comes from the ownership Ownership - 2020 - Marvel bought by Disney - got to keep their fans happy too- also has lots of Easter ...

  Marketing it as a part of a franchise The dominance of franchisesand the size of disneys Marvel Empire, mean that fans enjoy the Intertextual references, for things like the Marvel logo. As the MCU grows,so the clips and characters that are spotted in them develop too. Marketing strategies Disney/Marvel released a 101 guide to the characters so people would be familiar with them Main posters, character posters, teasers an a main official trailer were the more conventional mrketing strategies Simu Lius Instagram (and those of other stars) helped promote the film TV adverts Talk shows Soundtracks A coplicated release pattern Unlike Snow White, where people flocked to the cinema for months, Shang Chi had a complicated story Because of Covid, it had a shortened theatrical window Reception - it was a critical and commerical success It was a big hit  Praised for its depictions of Asian - American exeriences, including the pressure that people themeselves, and their families, place...

  Hall - the concept of the other  The idea that media representations define a 'norm' which they encourage the audience to identify with and portray those outside this norm as 'other' lesser and alien. You, are one of us, they don't belong and they are less important Us vs them ideology Binary opposition Colonialism and post colonialism Colonialism - when one country goes to another place, takes control of it and uses its land, resources and people for its own benefit. Post colonialism -  loss of power and resources - they no longer take control of the colonies  cultural reflection  post colonial reflection  Paul Gilroy - post colonial theory The political context which characterize multicultural societies is linked to our imperial and colonial history Gilroy connects a country ideas of race, racism, immigrants, and national identity to its imperial past He argues that the near worship of WW2 era Britain obscures the reality of modern, multi-cultural Brita...

  Sensationalist headline - use shocking or exciting language to deliberately provoke emotional reactions  and grab public attention or prioritize entertainment over accuracy. These headlines may exaggerate or distort a story relying on drama, rumors or gossip to generate interest.

Production Better technology  more money - they can survive a failure unlike in 1937 Better reputation  Guaranteed audience - globally Worldwide connections with cinemas, filming locations, marketing companies, merchandise production it already has the distribution company within the company, and the exhibitor too with Dinsey + It has all the expertise from the early days of Marvel, Pixar, Lucasfilm to call on Destin Daniel Cretton Directed Shang Chi Mission - to make films for those characters who haven't had a spotlight on them before. Second Asian - American director to make a marvel film 'Shang-Chi' Director Destin Cretton on Casting and Working With Marvel As the child of a Japanese - American mother and a white father, his mission was to tell stories that allowed for people who hadnt had much time in the spotlight He discussed how Marvel was planning to address the problematic comic book origins of the Shang Chi character that glorified Asian martial arts without both...

 Shang chi plot  Shang Chi and the legend of the 10 rings is the 25th film in the MCU It made $432million worldwide, it became the 9th highest grossing film of 2021. the budget was reported to be around $150million The original artwork for Shang chi in the 1970s was inspired by the great Shang Chi Shang chi serves as an origin story for the first Asian superhero to lead his own marvel movie, scrolls back and complicates the way Iron Man 2 dealt with the comics' Asian villain, the mandarin  The mandarins first appearance in 1964, it was a racist Chinese caricature  The mandarin  Super - villain Enemy of Iron Man and other avengers The ten rings that gave him his power were taken from a crashed alien spaceship The negative stereotypical presentation of the character would have gone down very badly in China and other Asian countries  Disney has become a global conglomerate and needs to be careful with its lucrative markets in China and elsewhere  The new ...