Martha French - Media Studies

 Animal Crossing: New horizons Explain the impact of digitally convergent media platforms on video game production, distribution and consumption . Refer to Animal Crossing to support your answer. (15marks) Question focus   Further question focus Digital Convergence Allows people to access multiple forms of media from one device  The first console that was digitally convergence was the playstation 2- able to play games and dvds Video games are spoiled before release eg Tlou2 The switch can be handheld and a home console - hybrid functionality (this is built in digital convergence) The switch has a screenshot button - allows you to share media online Nintendo is seen as behind with other digital convergent features - Microsoft and Sony have a store for media apps such as Netflix  Model Answer First part of the answer - clear, detailed comment about the industry - MACRO Talk about the industry as a whole Include a theorist (Henry Jenkins fandom theory) Include re...

 Things to consider when analysing a media product Logo/typeface/font Product/composition/rule of thirds Colour palette Photo manipulation  Props Costume/makeup/body language Mode of address Intertexuality Explore how the combination of media language elements influences meaning The hashtag allows this message to be spread and shared on social media which will draw more attention to the brand and the overall message The blue background challenges the stereotypical 'boys like blue and girls like pink'  She is holding a baseball which shows that girls can like sport and be strong just like boys  They have stated a question 'what does it mean to do things #likeagirl' which allows people to think about this advert further, it sticks in peoples minds more  she looks determined and intense  Eye level shot  Liesbet van zoonen believes we live in a patriarchal society dominated by men, believes that the representation of women in media is unrealistic  the...

The Pandemic  During the pandemic there was a huge negative economic impact on the Uk, with industries such as catering and hospitality suffering the most. However the video games industry thrived throughout the pandemic. The gaming population in the UK has increased by 63% In the UK, 18% of gamers started playing games during the pandemic  Almost 91% of respondents in the UK say they love playing solitaire 34% of gamers prefer fighting games over other genres during the pandemic  Animal Crossing and the pandemic Nintendo stock originally dipped by 3% when they delayed the game from 2019 to 2020, the decision payed off as extra time improved the quality. Why video-games became so popular during the pandemic? Escapism from the real world, cure boredom and pass time, allows you to play online with others as you weren't able to interact in the real world  Why did animal crossing become so popular during the pandemic? Allowed people to interact with others and invite oth...

     Domestic abuse advert (shelter)   Its a gruesome advert  which can catch the attention of the audience the background is grey which draws more attention to the main focus which is the picture The slogan is at the bottom of the advert which is the last thing that the audience will see  Shelter campaign poster 2011 The red can symbolize danger and harm  the use of the different faces, not just one can highlight that lots of people are vulnerable and suffer from this  the big bold letters over these faces shows that problems with homelessness and money impact peoples lives everyday, they think about this everyday the red could also suggest urgency and that this problem needs to be treated quickly  Using real faces helps the audience to feel sympathy/empathy for them and then feel they need to donate  The repetition of "we can help" helps to reinforce the idea that this charity can help with these people, and suggesting to the audience ...

 Motivation Model What motivates gamers to play  Action  Social Mastery Achievement  Immersion Creativity Age Rating PEGI Animal Crossing = PEGI 3 Not only do games contain an age rating, they also have content descriptions such as language, sex and violence. Animal Crossing has a content description of online aspects. PEGI is only able to say what is there. One way to appeal to a wide audience is to keep your age rating low.  While the game content is regulated offline, it is incredibly difficult to regulate online, user generated content.  While most players stick to the intended spirit of the game, there is little to stop users creating unsuitable content, only a basic swear word filtering in online communication. Casual gamers - Dabble in games but in short sessions or infrequently  Core gamers - regularly play video games, but are not super serious or competitive. Hardcore - have high end equipment, play often and for extended periods of time, a...

 What is playstation? Playstation is a japanese-american gaming company, owned by sony interactive entertainment . In 1988 Sony partnered with Nintendo on a CD-ROM add on for the Super Nintendo Entertainment System  The planned device, tentatively called the Play Station or SNES-CD was scheduled for presentation in 1991 Nintenods president discovered the original agreement would give sony control over the CD-ROM games, a concern that lead the deal to fall through Sony decided to continue with the project and develop its own independent console The first playstation was released n in Japan in decemebr 1994 The consoles success in Japan paved the way for worldwide release in september 1995 PS1=1994(Japan) 1995 (worldwide) PS2=2000 PS3=2006 PS4=2013 PS5=2020 Popular Games God of war Franchise (2018)/(2022) = 76.5million units Ghost of Tsushima(2020) = 13million units / Ghost of Yotei franchise (2025) = released 2nd Oct 2025 (no figures yet) The Last of us (2013)/The last of us pa...

 River island - clothes shop, affordable, British brand, similar to H&M and New look High street fashion brand  Established in 1948 Over 250 UK stores  Expanding worldwide and online  Typically, conventional high street fashion advertising A shift in 2018's campaign  River Island campaign -  To challenge outdated stereotypes  to promote inclusivity and diversity To celebrate individuality and not define individuals by their ability or stereotype Jordan Luce  A french basketball player  Background - strong bold block colour meaning the focus is all on him Autumnal colour linking with the clothes  Red is the colour of love and romance, he is french, red wine  The use of hashtags means this campaign is easily spread on social media, free marketing 'Smooth moves only' shows that a disability is not a flaw  Catchy slogan, sticks in peoples minds  People will sympathize with this person  Showing off the clothes, gold =...

Celebrity endorsement - Johnny Depp Dark colours - more masculine Massive Sauvage bottle  Contrast between the urban and rural life  Inter textual reference  The shaping of a texts meaning by another text. It is a 'nod' or allusion to a similar or related work that is designed to reflect and influence an audiences interpretation of the text. Our dove advert is part of a wider multi platform campaign  The hashtag featured on the advert allows the ideas of the wider campaign to be felt and shared  #Beautifullyrealmoms Ogilvy - beautifully real moms 81% of moms question if what they're doing is good enough 99% of moms feel pressure to be perfect  Moms have been inspired to share their own photos Dove grew to 10.3% of market share within 3 days  They hired 3 photo journalists to live with 6 different mothers and captured the reality of what it is to be a mom Doves beauty pledge  Real - Dove adverts feature real women as they truly are, never using AI ...