Playstation

 What is playstation?
  • Playstation is a japanese-american gaming company, owned by sony interactive entertainment .
  • In 1988 Sony partnered with Nintendo on a CD-ROM add on for the Super Nintendo Entertainment System 
  • The planned device, tentatively called the Play Station or SNES-CD was scheduled for presentation in 1991
  • Nintenods president discovered the original agreement would give sony control over the CD-ROM games, a concern that lead the deal to fall through
  • Sony decided to continue with the project and develop its own independent console
  • The first playstation was released n in Japan in decemebr 1994
  • The consoles success in Japan paved the way for worldwide release in september 1995
PS1=1994(Japan) 1995 (worldwide)
PS2=2000
PS3=2006
PS4=2013
PS5=2020

Popular Games

God of war Franchise (2018)/(2022) = 76.5million units
Ghost of Tsushima(2020) = 13million units / Ghost of Yotei franchise (2025) = released 2nd Oct 2025 (no figures yet)
The Last of us (2013)/The last of us part 2 (2020)= 37million units
Marvels Spiderman(2018) Marvels Spider-man Miles Morales (2021) Marvels Spiderman 2 (2023)= 50million units (Feb 2024)

Brand Focus 

Playstation continues to focus on its own franchises releasing new games for example the Ghost of yotei (2/10/2025)
They continue to work on consoles, with a PS6 in the works, expected release tobe a few years away (2027/28)
Playstation focus on graphics within games
Playstation started as an in home console, however in 2016, they released a Playstation VR1, in Playstation VR2 in 2023 and in 2023 they also released the Playstation portal, a handheld device similar to the Switch (Nintendo)

Key rivals 

The key rivals to Playstation are Nintendo and Xbox


As of June 2025 Playstation had 125million monthly users, the PS5 accounted for the majority of players 

Revenue in 2024
Playstation =$31.7billion (+9% from 2023)
Nintendo=$11.5billion (-2.67% from 2023)
Xbox =$8.67billion (+2% from 2023)




Target Audience 

Playstation targets core and casual gamers including a significant demographic of younger adults (18-35)
The brand emphasises inlusivity by attracting tech savy individuals, competitive online players and a growing number of female players, people who live in more urban areas with a higher disposable income as Playstations are expensive especially when they are brand new for example the PS5 was $499.99 at launch.








Comments

Post a Comment

Popular posts from this blog

Driving Test

Image
  MEDIA REPRESENTATION Media Representation is the result of media showing or describing people, places or events. Media messages can be analysed through class, age, gender, ethnicity and/or disability.  A  stereotype  is a characterisation of a certain group or individual that has certain features, they can be both positive or negative however they are often generalised and inaccurate, media representations work by reinforcing these stereotypes. Roland Barthes,  who studied signs in media argued that values that we attach to these stereotypes are not natural but created by society. When producing these stories, decisions are made to represent them in certain ways, for example they have to understand who their target audience is, what political views the newspaper is aligned with eg The Daily Mail is more right wing whereas The Guardian is more left wing.  Staurt Hall  is a theorist who believed that media is an active agent in shaping and affecting th...
Read more

Assesment

 Explain how viewpoints and ideologies are communicated by the media language used in adverts. Refer to Source C to support your answer. The advertising industry is a powerful and important industry that can shape and create ideas that are then pushed onto audiences and consumers who see these adverts. In the UK in 2024, the advertising industry saw a total spend of £42.6billion, because this industry is worth so much, brands want to make sure that the messages and ideas they are pushing out are meaningful and effective.  Within the industry, certain brands can create different ideas and values by forming a narrative which they will then include in their adverts.  Dove are a beauty and personal care brand who focus on uplifting women and promoting self confidence, since 2004, Dove have had central idea that is key to their success. 'Real Beauty' is the tagline used, this brand focuses not on supermodels and celebrities in their adverts, but real people and real lives. Thi...
Read more

representation

Image
  Hall - the concept of the other  The idea that media representations define a 'norm' which they encourage the audience to identify with and portray those outside this norm as 'other' lesser and alien. You, are one of us, they don't belong and they are less important Us vs them ideology Binary opposition Colonialism and post colonialism Colonialism - when one country goes to another place, takes control of it and uses its land, resources and people for its own benefit. Post colonialism -  loss of power and resources - they no longer take control of the colonies  cultural reflection  post colonial reflection  Paul Gilroy - post colonial theory The political context which characterize multicultural societies is linked to our imperial and colonial history Gilroy connects a country ideas of race, racism, immigrants, and national identity to its imperial past He argues that the near worship of WW2 era Britain obscures the reality of modern, multi-cultural Brita...
Read more