Unseen adverts

 Things to consider when analysing a media product

  • Logo/typeface/font
  • Product/composition/rule of thirds
  • Colour palette
  • Photo manipulation 
  • Props
  • Costume/makeup/body language
  • Mode of address
  • Intertexuality
Explore how the combination of media language elements influences meaning
  • The hashtag allows this message to be spread and shared on social media which will draw more attention to the brand and the overall message
  • The blue background challenges the stereotypical 'boys like blue and girls like pink' 
  • She is holding a baseball which shows that girls can like sport and be strong just like boys 
  • They have stated a question 'what does it mean to do things #likeagirl' which allows people to think about this advert further, it sticks in peoples minds more 
  • she looks determined and intense 
  • Eye level shot 
  • Liesbet van zoonen believes we live in a patriarchal society dominated by men, believes that the representation of women in media is unrealistic 
  • the audience profile 'the explorer' may be attracted to thus brand because it is different and innovative which is what the explorers seek in their media
  • The font is simple, showing that this is a serious topic and this message and question needs to be taken seriously
  • Use of z pattern meaning people see the question and the hashtag, then move over top the picture of the girl, then down back to the logo, as we read left to right 
In this advert always uses a combination of media language elements to subvert stereotypes and challenge conventions. For example the use of the hashtag allows this advert to be shared and talked about on social media, which will draw attention to the message and the brand. 'like a girl' is usually used when talking about girls for example not being able to run or throw or be strong, however always are challenging this and using this slogan as a way to celebrate girls and women and how they are strong. This may target 'the explorer' who are attracted by new, innovative brands such as always who are changing the way we view girls and women. This advert links to Lizbet Van Zoonen and her theory surrounding feminism within media, she suggests that we live in a patriarchal society dominated by men, including how media is portrayed and shown, she believes that women are represented correctly in media and that this needs to change, which is what always are aiming to do with this campaign, getting people to challenge the norms and debunk gender conventions in the media. 

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