MEDIA REPRESENTATION Media Representation is the result of media showing or describing people, places or events. Media messages can be analysed through class, age, gender, ethnicity and/or disability. A stereotype is a characterisation of a certain group or individual that has certain features, they can be both positive or negative however they are often generalised and inaccurate, media representations work by reinforcing these stereotypes. Roland Barthes, who studied signs in media argued that values that we attach to these stereotypes are not natural but created by society. When producing these stories, decisions are made to represent them in certain ways, for example they have to understand who their target audience is, what political views the newspaper is aligned with eg The Daily Mail is more right wing whereas The Guardian is more left wing. Staurt Hall is a theorist who believed that media is an active agent in shaping and affecting th...
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