MACRO RADIO INDUSTRY

 RAJAR (Radio joint audience research) - the official body in charge of measuring radio audiences in the UK, which is jointly owned by the BBC and commercial radio

MAGIC

Listener figures -  2.4million weekly 

Funding methods and allocations - funded through private revenue streams, Samsung sposnors the Magic radio breakfast show

Hosts - 

  • Harriet scott & Gok Wan on magic breakfast
  • Nick Snaith & Neev for weekdays 

'Mission' - To lift moods, create an optimistic atmosphere, feel-good music from the 80s to now

Changes over time - 

  • evolved from a London only soft-music station to a national, multi-media radio
  • Changed their strapline from 'More of the songs you love' to 'The best variety from the 80s to now'


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