CASE STUDY - websites

  1.  Name two mid market tabloids - The daily express, the daily mail
  2. Three titles Rupert Murdoch own - The sun, the times, the Sunday times
  3. The telegraph political slant - Right wing, conservative
  4. Titles owned by reach PLC - The mirror, the express, the star
  5. Why is the guardian funded by the scott trust? - To protect journalism, not interested in profit
  6. Majority female readers - The daily mail
Case study summary
  • Angela Rayner resigned 
  • Property and tax affairs - payed the wrong rate of tax on her second home
  • Set a bad tone for the government 
The Guardian website 
  • One advert banner at the top of the website 
  • Money from donations, contributions, voluntary submissions
  • The first message on the website says 'They're fighting dirty. Were fighting back' suggesting they want independent, free journalism without billionaires owning the news 
  • Recommended, £12 per month for unlimited access, ad free,
  • Not commenting on the news, factual, neutral, not defending Rayner but not taking the mick 
  • No comment section
  • Interactive elements such as share buttons
  • More links to the same news, read more about this event/news
  • Some small adverts as you scroll but not many
  • Other news including Nigel Farage, not supportive of him
  • Hard, interesting news not celebrity gossip
  • Under pressure as some of their viewers look at daily mail for the softer news
  • Further down, some softer news to interest a wide range of viewers
  • Women in sport news, representing groups that are usually quite neglected within the news 
  • Further down near the bottom there is a comment section where people can express their opinions, the Guardian are very careful about where people can comment. Most comments are either neutral or left wing
  • There is a report button next to each comment where people can regulate others' comments
  • Some softer news towards the bottom, film, celebs
The Daily Mail website 
  • Vast quantity of adverts , Tui holidays, Daily Mails way of getting money
  • Subscribe, 90p to get mail online delivered to you
  • Keeping up with modern trends, however showing they are a traditional media company
  • Can filter the news at the top of the website, News, Royals, US, Sport etc
  • Femail, color changes to pink - gender stereotyping
  • 'Nightmare on downing street' - intertextuality with 'Nightmare on elm street' to create layers of depth
  • Comment sections on each article 
  • Engaging, drawing people in with sharing articles, commenting on articles
  • Choice of photos, making the Labour party seem weak, get people angered, excited etc
  • Objectifying women, sexualizing women
  • Mail shorts, small videos showing more news, celeb gossip trying to engage with more viewers 
  • Soft news as you scroll down

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