The Advertising Industry

Advertising Industry

 How much was the GVA amount generated by the UK advertising industry in 2019?

£17.1billion

 How much was the GVA amount generated by the UK advertising industry in 2024?

£109billion

How much did the UK spend on print advertising in 2019?

£1.58billion

How much did the UK spend on digital advertising in 2019?

£14billion

What is advertising?

Advertising is the process of making a product known/ liked and trusted by its market

How is it different to marketing?

Marketing covers all aspects of getting theproduct to te market - the research into your audience, branding knowledge, pricing etc 

Advertising is just one of several components of marketing










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