Evolving Media - Gaming industry and animal crossing

 Animal Crossing, new horizons 

There are three main stages of making media 

1. Production - all phases of designing, developing and making the media product - ideation, coding, programming, artists, writers, music 

2. Distribution - This refers to all processes linked to delivering the media product to audiences both through tangible (discs) and digital ( cloud based) media - Adverts, social media, billboards, shops, discs, e-shop, trailers 

3. Exhibition/consumption/exchange- Explores the way in which the media is used by audiences for pleasure but also explores the rise of user generated content across several platform  - play the game

Franchise - It is common for games and films to create a series of games linked by character, theme or even multiverse. A franchise is dependent on the success of the first media product

Fifa 22

Production - game development = 8-9 months (much longer for some games) Rights acquisitions, voice actors, coders

Distribution - Internet, social media, tv

Consumption -  Released on multiple platforms and support

Distribution of  a film 

  • Billboards 
  • Trailers in the cinema 
  • posters
  • Social media 
  • Teasers
  • Interviews 
  • Talk show appearances
  • Watch parties 
  • Podcasts 
  • Magazine covers 
  • Festivals 
  • Viral content (memes)
E3 2019 Animal Crossings, new horizon trailer  

This looks appealing as players can freely roam the map and create their own individual universe while in a wholesome environment.

These people are reacting to finding out they can roam freely and do knew things 

Animal crossing Basic Context

  • Is a franchised based game published by Nintendo
  • It is a social simulation - rather than gun fights and, it emulates aspects of real life 
  • It is conceptualized and created by Katsuya Eguchi and Hisashi Nogami
  • Animal Crossing:new horizons was initially announced for the Nintendo switch i 2018, but wasn't released until march 2020
  • it became the first game to reach five million digital sales within a month
  • This game won best family game at the game awards 2020
  • New Horizons eclipsed he lifetime sales of all past installments within its first six weeks of release, becoming the second best selling game on the Nintendo switch system with 37.62 million sales
  • New Horizons grossed an estimated $2 billion in its first year as of march 2021, the fifth highest ever first-year revenue for any video game, for example Barbie is projected to make 1.6 billion
IP = Intellectual Property

The PS2 is the most sold game console = 157 million units sold 


























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