CRAIL introduction - Industry

 Industry - who owns the product, and how does this ownership affect the way it is consumed 

Production

  • Story Board
  • Casting
  • Hire a director 
  • Editing
  • Hire makeup artists
  • Hire animators
  • Pitch
  • Ideas
  • Funding

Distribution 

  • Billboard
  • Tv adverts - trailers
  • Marketing - posters, deals with cinemas etc

Circulation

  • Newspaper 
  • Watching the film
  • Engaging on social media
Industries - i must know 
  1. The US longform TV drama industry (netflix)
  2. The uk newspaper industry (DMG Media and Guardian News Media)
  3. The radio industry (BBC, Radio 1 breakfast show)
  4. The hollywood film industry (Disney, snow white , Shang chi
  5. The gaming industry (Nintendo - animal crossing)
Ownership

Rupert Murdoch - The Sun, Fox News - owns 19% of uk news 
Viscount Rothermere - Daily Mail - owns 33% of uk news 

Research Task

The Guardian 

Ownership 
The Guardian is owned by the Scott Trust Limited who are a not-for-profit trust, there is no wealthy owner.

Political Alignment
The Guardian leans more left wing compared to The Daily Mail who lean more right wing/conservative 

Target Audience
More educated, progressive audience who are interested in politics and are mlore liberal and left wing

Format
The print format is tabloid however it is considered a broadsheet quality newspaper

Circulation Figures
As of july 2021 The Guardian had a daily circulation of 105,134

Readrership Figures
81Million unique monthly readers globally
It is the second most read online newspaper in the UK

Digital Presence 
Instagram = 6million followers
X/Twitter = 10.5million followers
TikTok = 719k followers
Youtube = 3.94million followers
The app has over 1 million active daily users









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