CRAIL Introduction - Industry Search Trends - 2025

 Google searches 2025

Shopping websites, entertainment (games, music, tv streaming sites), social media 

New media - media created by us, shared with eachother (youtube, spotify)

Traditional media - media presented to us by one source, we dont control it (Fox News, ESPN)


Clay Shirky

Suggests there is no longer an audience in the traditional sense of the world 

Instead of being dictated to by big media companies 

 Modern audiences are embracing new media through the inetrnet to create identities and to be entertained 

New media audiences are not passive, but active cosnumers who want to engage with their media The idea of a prosumer - one who both produces and consumes media, is a new way of consuming media through the internet.

 Disney

Conglomerate - Business corporation formed by purchase of other businesses

Global Conglomerate - As above, with businesses in more than one country 

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Horizontal vs Vertical Integration

David Hesmondhalgh

Hesmondhalgh argues that cultural industries follow the normal capitalist pattern of concentration and integration

Horizontal integration - when a company buys rivals 

Vertical integration - when a company buys other companies that do a part of its business 

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